WordPress theme for remodelers
Show the work, win the job
Draftline is a fast, accessible WordPress theme for design-build and remodeling firms. A portfolio that does justice to your projects, before-and-after case studies, service pages for each kind of remodel, and a clear design-build process. No page builder, no bloat, no lock-in.
Homeowners judge your craft by your website
A remodel is a big, personal decision, and the first proof of your work a homeowner sees is your website. If it looks dated or generic, they wonder about the finish work too. Draftline puts your projects first, so the quality of the work is the first thing that comes across.
A look inside
Built for how a design-build firm sells
These are the pages a remodeling site is judged on, designed and ready before you add a single project of your own.
Project portfolio
A gallery that treats your projects like the finished work they are, not thumbnails on a grid. Filter by room or scope.
Before-and-after case studies
Each project gets a full case study: the brief, the before, the after, and the details that sold the client. This is the page that closes the next one.
Your design-build process
Homeowners want to know what working with you is like. A clear process page answers that before the first call, so the conversation starts further along.
Start-a-project path
A contact page built to start a project, with room for the details you need, and a prompt in the header so the next step is never a hunt.
On every screen
Looks right on a phone, where a homeowner first finds you between contractor visits. The layout reflows instead of shrinking.
The detail that sells
The before-and-after, done right
Most remodeler themes bury before-and-after photos in a plugin slider that loads slowly and looks the same on every site. Draftline builds it into the theme: a paired before-and-after layout on every project, with the story next to the photos. It is the single most persuasive thing on a remodeling site, so it should not be an afterthought.
The difference
No page builder. That's the point.
Most remodeling themes are built on Elementor or WPBakery. They load slowly, they bury your content in shortcodes, and they tie your site to a plugin you have to keep paying for and learning. If you ever switch themes, the site can fall apart.
Draftline is built natively for the WordPress block editor, the one already inside WordPress. Nothing extra to buy. Pages load fast because there's no builder weighing them down. Your content is stored as plain WordPress content, so it stays yours. The result is a site that's quicker for your visitors and simpler for you.
What's included
What you get
- The Draftline theme, ready to install through your WordPress dashboard
- 20 ready-made section patterns: hero, project portfolio, before-and-after case study, service detail, design-build process, testimonial, awards, team, FAQ, contact, and more
- Full inner-page templates: portfolio, project case study, service detail, about, contact, and a sticky start-a-project panel that follows the visitor
- One-click demo content, so you start from a finished-looking site instead of a blank page
- WCAG 2.1 AA accessibility, built in
- Self-hosted fonts and lean code for fast loads
- A clear README with step-by-step setup
- One year of updates and support
Made for design-build and remodeling firms
Draftline is for the remodeler or design-build firm that needs a website worthy of the work, without hiring an agency or fighting a bloated template. If you have a WordPress site, or can get one set up on any standard host, this is built for you. You don't need to know how to code.
Two ways to do this
Two ways to get a remodeling site that works
Buy the theme
$69, single site. Install it yourself, start from the patterns, and make it yours. Everything above.
Buy Draftline · $69Have it built for you
Prefer to hand it off? I build custom remodeling sites and tailor this theme for firms who'd rather not do it themselves. Fifteen years of front-end work, including sites for working contractors.
Tell me about your firmPricing
Simple terms
- $69, one-time. One license covers one website.
- One year of updates and support from your purchase date. Updates by email through Gumroad.
- Support covers installation and configuration: —
- GNU GPL v2. After a year, the theme keeps working; updates and support end. No auto-renewal.
Questions
Common questions
- Do I need Elementor or a page builder?
- No. Draftline uses the block editor built into WordPress.
- Do I need to know how to code?
- No. Install through your dashboard, start from the patterns, and edit the normal WordPress way.
- Can I get it customized?
- Yes. That's what I do. Get in touch.
- What happens after a year?
- The theme keeps working. Updates and support end unless you buy again. No surprise charges.
Let the work speak first
Your website is the first walkthrough a homeowner takes. Make it show the craft.