Dashtaki Law
A ground-up brand and WordPress build that's grown into a 15-year working relationship.
Role
Designer & developer
Client
Dashtaki Law
Stack
WordPress · Custom theme
Context
I met Neda Dashtaki through a referral from Steve Patterson, the urbanist behind UrbanReview STL in St. Louis. She was starting her own practice and needed a site. That was around 2012. It’s now 2026 and we still work together.
Approach
The first version of the site was a ground-up brand and WordPress build — identity, typography, the whole thing. It ran well for several years. The second version, which I built around 2019, kept the identity but overhauled the CMS structure and introduced A/B tested intake forms that changed how the firm qualifies new cases.
The relationship has evolved into something closer to a standing technical partnership — 1–2x a year for updates, on-call when something breaks, occasional consulting on digital presence decisions.
Outcome
dashtaki.com still credits justinchick.com in the footer. The intake form work measurably improved lead quality. Long-term client relationships like this one are the backbone of a freelance practice — they require less sales energy and reward accumulated context.